Sustainable competitive advantages for a nascent wine country: an example from southern Sweden

Purpose The purpose of this study is to discuss the opportunities for and challenges faced in development a wine sector nascent country, as well necessary requirements creation sustainable competitive advantages (SCA), using Sweden an example. Design/methodology/approach Content analysis previous research based on secondary data; SWOT Sweden, provided connection with conceptual framework SCAs. Findings In country such factors climate or technical issues regarding production are important respect SCA, but themselves, do not present insurmountable obstacles their creation. reality, structural alcohol monopoly retail market, various other legal regulations restrictions, lack marketing promotion capabilities, limited viticulture knowledge experience cooperation local enterprise all far more problematic that they lead relatively demand Swedish wine. context, management approach becomes key factor changing attitudes approaches. Clearly, it provide potential markets consumers relevant information about its products. Originality/value Previous generally focused SCA established countries; focus without any tradition commercial production. This contributes discussion new understanding context countries. Furthermore, suggests remaining state provides only also sector. These findings valid